How much is member churn actually costing you?

Enter your numbers and calculate what closing the nutrition gap could recover. Takes 60 seconds.

$60K

Average annual revenue lost to churn per gym

30%

New members who cancel in the first 90 days

5 to 7x

More expensive to acquire than to retain a member

Your Numbers

Tell us about your gym.

Use round numbers. This is about direction not a precise audit.

Active members (logged in last 30 days)

10250500

Average monthly dues per member

$20$260$500

Monthly churn rate (% who cancel each month)

1%10%20%

Cost to acquire a new member

$20$260$500

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What churn is costing you

Annual revenue lost to churn

$86,400

Dues never collected plus cost to replace every cancellation

Members lost monthly

4 members

Annual replacement cost

$4,320

Marketing spend to replace every member who cancels

What MFO recovers

Revenue recovered annually

+$12,960

Based on a conservative 15% retention improvement

Avoided acquisition cost

+$648

Return on investment

Total value recovered

$13,608

MFO Growth plan

$799/mo

The full picture

Revenue recovered +$12,960

Avoided acquisition cost +$648

MFO cost (Growth plan, annual) -$9,588/yr

Net annual benefit +$4,020

Your gym could recover $12,960 this year.

Book a 20-minute call to see exactly how MFO works for a gym your size and what the first 30 days look like.

No pressure. Just a real conversation about fit.

Estimates based on industry averages from IHRSA, Health and Fitness Association, and published gym retention research. The average gym loses approximately $60,000 per year to member churn, with acquisition costs of $60 to $120 per new member. Actual results will vary. MFO pricing: Starter $499/mo up to 50 members, Growth $799/mo 51 to 100, Performance $1,499/mo 101 to 250 members.