How much is member churn actually costing you?

Enter your numbers and calculate what closing the nutrition gap could recover. Takes 60 seconds.

$60K

Average annual revenue lost to churn per gym

30%

New members who cancel in the first 90 days

5–7x

More expensive to acquire than to retain a member

Your Numbers

Tell us about your gym.

Use round numbers. This is about direction not a precise audit.

Active members (logged in last 30 days)

10250500

Average monthly dues per member

$20$260$500

Monthly churn rate (% who cancel each month)

1%10%20%

Cost to acquire a new member

$20$260$500

Estimates based on industry averages from IHRSA, Health and Fitness Association, and published gym retention research. The average gym loses approximately $60,000 per year to member churn, with acquisition costs of $60 to $120 per new member. Actual results will vary. MFO pricing: Starter $499/mo up to 50 members, Growth $799/mo 51–100, Performance $1,499/mo 101–250 members.