Privacy Policy

1. Introduction

MyFoodOracle is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights and choices. By using MyFoodOracle you agree to the collection and use of information as described in this policy.

2. Information We Collect

We collect information you provide directly including:

• Name and email address
• Password stored encrypted
• Age range
• Health context selections such as perimenopause, postpartum, or breastfeeding
• Goal selection
• Food log entries
• Journal entries
• Habit data
• Weight and measurement data if provided
• Progress photos if provided
• Cycle tracking data if you opt in

We collect information automatically including app usage patterns, feature engagement frequency, device type, and general location at city level only for restaurant recommendations which is never stored. We do not collect precise GPS location data. We do not access your contacts, camera roll, or microphone except when you actively use those features within the app.

We also collect certain information automatically through third-party analytics and advertising tools installed on our website, including the LinkedIn Insight Tag. This may include your IP address, browser type, device information, pages visited, and time spent on our site. See Section 4a for more details.

3. How We Use Your Information

We use your information to:

• Provide the MyFoodOracle service and personalise your experience
• Generate AI-powered behavioral insights and recommendations specific to you
• Send you behavioral nudges and notifications based on your patterns
• Improve the app and develop new features
• Understand how visitors interact with our website in order to improve it and serve relevant advertising to past visitors on platforms such as LinkedIn
• In anonymised and aggregated form to conduct research and generate business insights that may be shared with or licensed to third parties

4. Data Sharing

We do not sell your personal data. We share data with the following service providers who help us operate the app:

• Firebase and Google Cloud for data storage and authentication
• Stripe for payment processing
• Anthropic for AI-powered features
• Railway for server hosting
• Resend for transactional email delivery

If you are a member through an organisational partnership such as a gym or studio your organisation receives only aggregate anonymised data about their cohort. They never receive your individual data, your personal information, or your health information.

4a. LinkedIn Insight Tag

Our website uses the LinkedIn Insight Tag, a piece of JavaScript code provided by LinkedIn Corporation. This tag allows us to collect data about visits to our website for the purposes of website analytics and retargeting visitors with relevant advertising on the LinkedIn platform.

The LinkedIn Insight Tag collects the following data when you visit our website:

• URL and referrer URL of pages visited
• IP address (truncated)
• Device and browser type
• Timestamp of visit
• LinkedIn member data if you are logged into LinkedIn at the time of your visit, including job title, company, industry, and seniority

This data is used solely to measure the effectiveness of our website and to show relevant MyFoodOracle advertising to past website visitors on LinkedIn. We do not use this data to identify you personally and we do not combine it with your MyFoodOracle account data.

LinkedIn acts as an independent data controller for data collected through the Insight Tag and processes it in accordance with its own privacy policy, which you can review at linkedin.com/legal/privacy-policy.

5. Your Data Rights

You have the following rights regarding your personal data:

• Access your personal data at any time through your account settings
• Correct inaccurate data through your profile settings
• Delete your account and personal data through Settings → Account → Delete Account. Deletion removes your personal data from our active systems within 30 days
• Opt out of anonymised data use for research through Settings → Account → Data Preferences → Contribute to anonymised research
• Opt out of AI-powered personalisation through Settings → Account → Data Preferences → Personalised behavioral insights. Note that disabling this means the app cannot learn your patterns and your experience will be generic rather than personalised
• Opt out of LinkedIn Insight Tag tracking through your LinkedIn account under Advertising Preferences or at linkedin.com/psettings/guest-controls/retargeting-opt-out

6. Data Security

We use industry-standard encryption for data in transit and at rest. Access to your data is restricted to authenticated users and authorised personnel. We use Firebase Security Rules to ensure you can only access your own data. Progress photos are stored with private access controls and are never accessible to other members or to coaches.

7. Children's Privacy

MyFoodOracle is not intended for users under 18 years of age. We do not knowingly collect data from anyone under 18.

8. Cycle and Health Data

9. California Privacy Rights

If you are a California resident you have additional rights under the California Consumer Privacy Act including:

• The right to know what personal information we collect and how it is used
• The right to delete your personal information
• The right to opt out of the sale of your personal information. We do not sell personal information.
• The right to non-discrimination for exercising your privacy rights

To exercise these rights contact us at support@myfoodoracle.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes through the app and by email. Continued use of the app after changes constitutes acceptance of the updated policy.

11. Contact

For privacy questions or to exercise your data rights contact us at support@myfoodoracle.com.