Most gyms lose over $30,000 a year to a problem they have never been told they can solve.
Member churn is the most expensive problem in fitness. Most owners absorb it as the cost of doing business. It is not. Listen to find out what it is actually costing you and what you can do about it.
Dani Taylor explains why 30% of women leave gyms in the first 90 days and what gym owners can do about it.
Takes 60 seconds.
They are not quitting because they lost motivation. They are quitting because they stopped seeing results.
Women who do not see results within 60 to 90 days quietly cancel. They do not complain. They do not blame you. They just stop showing up.
The number one reason women stall is not how hard they are working. It is what happens after they leave. Your training is doing its job. Nutrition is the piece with no support.
Every cancellation costs you twice. Lost dues plus the cost to replace her. At 5% monthly churn that is over $30,000 a year in preventable revenue loss for a gym with 100 members.
The studios with the strongest retention are not the ones with the best equipment. They are the ones that close the gap between what happens inside and what happens in the kitchen.
Find out what churn is actually costing your gym.
Put in your member count, your average dues, and your rough churn rate. The calculator will show you the exact number in under 60 seconds.
Calculate My Churn Cost →Takes 60 seconds.