For Gyms, Studios, and the Women They Serve

Your members are
showing up.
They are just not
getting results.

When members stop seeing results they stop coming back. The reason is almost never your programming. It is what happens in the other 23 hours.

MyFoodOracle gives your members behavioral nutrition support that runs between sessions, reduces dropout, and improves the results that keep people subscribed.

🧮 Not sure of the ROI? Find out what churn is costing your gym. Run the numbers in 60 seconds →
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30%
New members cancel within the first 90 days
$60K
Average annual revenue lost to member churn per gym
5-7x
More expensive to acquire than retain a member
15%
Typical retention improvement with behavioral nutrition support
The average gym loses $60,000 a year to member churn. Find out what yours is losing. Calculate My Churn Cost → Takes 60 seconds
The Real Retention Problem

They are not quitting
because of your gym.
They are quitting because
they stopped seeing results.

Women who do not see visible progress within 60 to 90 days lose confidence and quietly cancel. They do not blame you. They blame themselves. And then they disappear without a word.

The number one reason women stall is not training frequency. It is nutrition. Specifically the gap between what they know they should eat and what actually happens when real life shows up at dinner time.

For gym owners: Every cancellation costs you the lost dues plus $60 to $120 to replace that member. At 5% monthly churn on 100 members that is over $60,000 a year in preventable revenue loss. MyFoodOracle closes the nutrition gap so your members see results and stay.

90 days
The window where most members decide whether to stay or quietly cancel. Nutrition support in this window changes the outcome.
23 hrs
Of every day happen outside your gym. That is where results are made or lost. MFO covers those hours.
$0
Additional staff time required. MFO runs automatically in the background. Your team does nothing extra.
What Your Members Experience

Four goal tracks. One app.
Built around each woman's real life.

Members choose their goal on day one and the entire experience adapts. Every nudge, every insight, every habit recommendation is specific to where they are and what they are trying to do.

⚖️

Lose Weight

Consistency not restriction. The app learns what gets in the way for each member and builds around it specifically.

Weight + inches
🥗

Eat Healthier

No weight focus. No pressure. Build a relationship with food that holds even on the hard weeks.

Habits + energy
💪

Eat for Gains

Fuel training with precision. Built for members who lift and want their nutrition to match their output.

Performance + fuel
🧠

End Emotional Eating

The only goal track built for the women other apps were never designed for. Awareness not shame.

Awareness + healing
How It Works

It runs itself.
Your team does nothing extra.

You share the member link. Your members sign up, choose their goal, and the app takes it from there. No staff training required. No nutrition certification needed.

01

Member joins and sets their goal

Five minutes on day one. The app personalises everything from there based on their goal and life stage.

02

They log food their way

Voice, photo, barcode, or plain language description. The AI handles the analysis. No weighing, no databases.

03

The app watches for dropout signals

Nine behavioral patterns monitored continuously. It reaches out before a member goes quiet, not after they cancel.

04

You see it all in your dashboard

Active member engagement, at-risk members, and your gym health score. Everything you need to act before you lose someone.

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What Makes MFO Different

Not another nutrition app.
A retention system dressed
as one.

The Resilience Score

Your members' score only ever goes up. It tracks every time they come back after a hard week. The app celebrates the comeback instead of punishing the gap.

For your gym: Members who feel like they are making progress stay. The resilience score makes invisible progress visible and keeps members engaged through the hard weeks that would otherwise cause cancellation.

Behavioral Pattern Detection

Nine patterns monitored continuously. The app reaches out to members with personalised support before they drift, not after they cancel.

For your gym: Your dashboard shows you which members are at risk before they go quiet. You have the window to intervene. Most gyms never get that window.

Smallest Acceptable Step

Every habit has a minimum version. On the hard days members do the smallest version and keep their momentum alive. No all or nothing. No starting over on Monday.

For your gym: The members who cancel are not the ones who had a bad week. They are the ones who had a bad week and felt like they had to start over. SAS removes that breaking point.

Life Stage Personalisation

Perimenopause, menopause, postpartum, breastfeeding. The app adjusts everything for where each woman is in her life. Most apps ignore this entirely.

For your gym: Women in perimenopause and postpartum are your most underserved and most loyal members when they feel seen. MFO serves them in a way no gym software currently does.

Built for Every Stage of a Woman's Life

The members who feel invisible
in every other app will feel
seen in this one.

Most nutrition tools were built for a 28-year-old with a stable schedule and a predictable body. The women in your gym are not that. They are in perimenopause, postpartum, managing stress, navigating hormonal shifts. When an app does not account for any of that the results stall and they blame themselves and cancel.

The retention opportunity: Women who feel genuinely supported through a difficult life stage do not cancel. They become your most loyal and most vocal members. MFO is the first nutrition tool built to meet them there.

Perimenopause

Hormonal shifts change how the body responds to food and exercise. The app accounts for this across every recommendation.

Menopause

What worked before may not work now. MFO adjusts the entire nutrition model to match where each woman is today.

Postpartum

Recovery, breastfeeding, sleep deprivation. The app meets members where they are with realistic sustainable support.

Breastfeeding

Caloric needs and nutrient priorities shift significantly. The app keeps up so members do not have to figure it out alone.

Real Results. Real Women.

The app is new.
The results are not.

These women worked with Dani before MyFoodOracle existed as an app. The methodology, the behavioral approach, and the results are the same. Now that system is available to your members at scale.

These women did not suddenly wake up with more discipline. Their willpower did not change. The approach did. We focus on building consistency instead of chasing perfection, learning how to adjust instead of starting over, and understanding the emotional side of eating instead of shaming it.

In just over a month I saw a weight loss of almost 15 pounds. If you are on the fence, go ahead and jump. Get ready to have all of your excuses shredded and get ready to change your lifestyle. I am 53 and fabulous.

Kimberly

Working with Dani has been a transformational experience. After struggling to lose weight after my third baby, she customised a plan that did not leave me feeling deprived. The number on the scale has been moving, my energy has increased, and I have finally been able to fit my wedding rings.

Jheanell

She eases you into change so that it becomes a lifestyle, not a quick fix. She equips you with everything you need without making it feel overwhelming or unrealistic. I absolutely recommend working with Dani.

Alessia

Whether you are likely to fall off the wagon and jump back on, or struggling to ever get on, Dani provides the customised motivation to get you in the groove. Anyone would be hard-pressed to find someone who taps into who a person is in order to champion a healthy lifestyle the same way.

Cierra

She helped me begin an incredible transformation in my relationship with food and my attitude toward health. She is open, honest, non-judgmental, and truly has a heart to see you be the healthiest version of yourself.

Loreal

I started the recipes and they are easy and delicious. I feel an enormous weight lifting off my shoulders. As a doctor I had guilt that I should know how to feed my family. Dani listened and helped me find a simple sustainable path forward.

Franchelle, MD

Be open to the process. The accountability really helps you stay on track. If you are willing to make small, consistent changes and trust the process, you can see real improvements. When we started I had two goals: alleviate the migraines and start eating healthier. I still have headaches but they are not as severe and they do not last as long. I have started drinking a lot more water and transitioned to a pescatarian diet.

Vanessa C.

These results were achieved through Dani Taylor's direct coaching practice. MyFoodOracle brings the same behavioral methodology to your members at scale through AI-powered personalisation and continuous support.

DT

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Why This Exists

Built because women deserve better than another plan that does not last.

I am Dani Taylor, a Holistic Nutrition and Health Coach. My own 65-pound transformation in six months, sustained for nearly a decade, taught me what it actually takes to lose weight and keep it off. Not discipline. Not willpower. The right system.

After years of coaching women and watching the same pattern repeat, they knew what to eat, they worked hard, but the moment life got real the plan fell apart and they blamed themselves. I built MyFoodOracle to give that system to every woman, through the gyms and coaches who already serve them.

The results you see on this page are real. The methodology behind the app is the same one I used with every one of those women. Now it scales.

Dani Taylor Holistic Nutrition and Health Coach, Founder of MyFoodOracle
Built for Gyms, Coaches, and the Women They Serve

Your members are one nutrition gap away from the results that keep them coming back.

See exactly how MFO works for a gym your size, what your members experience from day one, and what the retention improvement looks like for your specific member count and dues. Each audience has its own dedicated page with full details.

Common Questions

Everything you need to know
before going further.

You decide. Most gym owners offer MyFoodOracle as an included member benefit, meaning they pay the monthly subscription and every member gets access at no additional cost. This positions MFO as something your gym provides, not something your member has to go find and pay for themselves. That framing increases adoption significantly.

No. The app handles everything. Your staff do not need nutrition knowledge, certifications, or any additional training. Members onboard themselves in five minutes, the AI provides all personalised support, and you monitor engagement through your admin dashboard. Your team does nothing extra beyond sharing the sign-up link with new members.

The onboarding is three steps and takes under five minutes. Members choose their goal, tell the app what matters most to them, and receive their first personalised AI response before they leave the screen. That first interaction is designed to feel immediately useful so members come back. The app also watches for dropout signals and reaches out proactively before members go quiet.

Yes. All member data is stored securely in Firebase, encrypted at rest and in transit. Member data is never sold or shared with third parties. You can review our full privacy policy and data sharing policy in the footer of this page.

Members can log food by describing a meal in plain language, recording a voice note, scanning a barcode, or taking a photo. There is no database to search, no macro math to do, and no complicated interface to navigate. If they can send a text message they can use MyFoodOracle.

Yes. Coaches and personal trainers can join as affiliate partners. You earn 20 percent commission on every client you refer for as long as they stay subscribed, and your clients get 20 percent off their subscription. The affiliate program includes its own content library and promotional resources. See the For Coaches/Trainers page for full details.

MyFoodOracle

Behavioral nutrition built for women. Delivered through the gyms and coaches who serve them.

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